Integrative virtual care · Alberta

Where health takes root and life Blooms.

A modern virtual clinic where professional medical care and herbal, nutritional and holistic wellness support work together, all personalized, preventative and centred on you.

Nurse PractitionerMedical care from an NP registered in Alberta
Privacy protectedProtected under Alberta's health privacy laws
Secure virtual visitsFrom home, on a secure platform
Evidence-informedGuided by current evidence and standards
Alberta-basedServing individuals & families across Alberta
01 — Your care team & pricing

One collaborative team, clearly priced.

Medical care

Iris Calloway, MN, NP.

Nurse Practitioner · CRNA #[000000]

Medical assessment, lab work and care, delivered as a private service, with a focus on functional medicine. Practising within their scope under the College of Registered Nurses of Alberta (CRNA) standards.

[Short personal bio: background, approach, what they love about this work.]

Medical visit
$195/ 30 min
Book medical
Complementary wellness

Rosemary Hale

Herbalist & Nutrition Specialist

Herbal and nutrition education and coaching to help build healthy, sustainable habits. Non-medical support that complements, and does not replace, medical care.

[Short personal bio: training, approach, favourite everyday ritual.]

Wellness visit
$135/ 30 min
Book wellness
Integrated visit · Our most comprehensive visit

Both practitioners, together

Your Nurse Practitioner and Herbalist & Nutrition Specialist in one 60-minute integrated visit, bringing medical and holistic care together in a single appointment.

$330/ 60 min
Book integrated
Availability

Monday to Friday·8:00 am – 8:00 pm

Insurance

We don't offer direct billing for visits or services. Our partner pharmacy can direct bill your insurance for prescribed medications and supplies, and check your coverage.

Cancellations & rescheduling

Cancel or reschedule at least 24 hours ahead for a full refund or a new time. Changes within 24 hours, and missed appointments, are charged the full visit fee.

02 — How we can help

Care that meets you
where you are.

Common reasons people come to Bloom:

Energy & fatigue Sleep Digestion Hormonal health & life stages Stress & balance Nutrition & healthy habits Preventative check-ins & lab work Whole-family wellness
03 — How Bloom works

Where your healthiest life begins to Bloom.

Your care moves at your pace, from a thorough first conversation to ongoing support that keeps you well.

i

Discover

A thorough intake and health history build a fuller picture of you.

ii

Understand

Personalized education helps you make sense of your health.

iii

Restore

Collaborative, individualized plans support balance and wellbeing.

iv

Thrive

Ongoing guidance supports healthy habits and long-term wellbeing.

The Bloom experience

From booking to
follow‑up.

A fully private, virtual experience, with care, planning and support in one connected place.

  1. Book online

    Choose an individual or integrated visit and a time that suits you, all online.

  2. Secure virtual visit

    Focused, personalized care with a Nurse Practitioner and/or a Herbalist & Nutrition Specialist.

  3. Your wellness plan

    Personalized recommendations and resources, shared in your private client portal.

  4. Between visits

    Daisy, our automated AI assistant, is available 24/7 for general, non-medical guidance and portal support.

  5. Ongoing follow-up

    Regular check-ins with the same care team, for consistent continuity of care.

Thoughtful care for a life in full Bloom.

04 — In their words

Kind words, shared with care.

“

From the very first conversation, the level of care felt exceptional. My practitioner took real time to understand my history, explained every option clearly and followed up exactly when she said she would. It’s the thoughtful, high-quality service I always hoped healthcare could be.

— Isley · Calgary
“

I used to juggle separate appointments for everything. At Bloom, my medical care, herbal guidance and nutrition support all happen in one place, with practitioners who look at the whole person, not just a symptom. Booking is quick, visits run on time and nothing falls through the cracks.

— Cindy · Edmonton
“

As a busy mom, being able to book care for our whole family from home is such a relief. Our practitioner knows each of us and truly understands our family’s needs. I trust that whenever one of us needs support, we’ll be listened to and well cared for.

— Twyla · Red Deer
05 — Why choose Bloom

Where science and natural wisdom come together.

Bloom brings medical care and natural wellness support together in one coordinated team, so you have support at every step of your health.

  1. i

    Integrated

    Modern healthcare and natural wellness support, coordinated in one place.

  2. ii

    Preventative

    A focus on prevention and long-term wellbeing.

  3. iii

    Patient-centred

    Your goals and values at the centre of every plan.

  4. iv

    Data-informed

    Health information guides your plan, with privacy built in.

  5. v

    Continuous

    Ongoing, family-centred relationships over time.

Who can book with Bloom?

Bloom is a virtual clinic for adults who have an active Alberta Personal Health Number (PHN) and are located in Alberta at the time of their visit. Children and teens under 18 can also be seen — see “Can my children be seen?” below.

Can my children be seen?

Yes. Children and teens under 18 can be seen as long as at least one parent or guardian is an active Bloom client. The parent or guardian should attend the virtual visit with them. Children also need their own Alberta PHN and must be in Alberta at the time of the visit.

Is Bloom covered by Alberta Health Care?

No. Bloom is a private clinic. Visits are not billed to Alberta Health Care. Our clinic does not offer direct billing for visits or services. Our partner pharmacy can direct bill your insurance for prescribed medications and supplies, and can check your coverage for you. Some extended health plans may cover Nurse Practitioner visits — check with your provider. You'll receive a receipt for every visit.

Can the Nurse Practitioner order lab work and prescriptions?

Yes — within their scope, and only when clinically appropriate after an assessment. Lab requisitions are for a local collection site, and prescriptions can go to the pharmacy of your choice (including our partner pharmacy). Results appear in your portal once your care team has reviewed them.

What is Daisy?

Daisy is Bloom's automated AI assistant in the client portal, available 24/7. Daisy shares general, non-medical wellness information and helps you navigate the portal. Daisy can't give medical advice or review your results, and isn't a substitute for your care team.

Is Bloom for urgent care?

No. Bloom doesn't provide urgent or emergency care. If you have an emergency, call 911. For non-urgent health advice, call Health Link at 811.

Begin

Rise into your
fullest health.

Questions? We'd love to hear from you.

Get in touch
Legal

Legal & disclaimers.

The important details about using this website and our virtual care services.

Last updated: [Date]

Privacy

Your privacy, protected.

How Bloom collects, uses, shares and protects your personal and health information, and the choices you have.

Last updated: [Date]

Library

The Bloom library.

Guides, recipes and everyday practices from our practitioners, written to help you understand your health and care for yourself well.

Guide7 min read

Understanding your blood work

What common lab markers measure, explained in plain language, plus questions to bring to your next visit. Your practitioner will always review your results with you.

Read
Ritual6 min read

An evening wind-down

A gentle routine for the hour before bed, from a warm cup of tea to screens off.

Read

Illustrative AI-generated imagery.

Library articles are general information only and are not medical advice. Please talk with your practitioner before making changes to your diet, supplements or medications.

Book an appointment

Choose your visit.

Select the visit that suits you. You'll continue to our secure booking platform to choose a time.

Integrated visit

Both practitioners, together

$330/ 60 min

Your Nurse Practitioner and Herbalist & Nutrition Specialist in one 60-minute integrated visit, bringing medical and holistic care together in a single appointment.

Continue to booking
Medical visit

Nurse Practitioner

$195/ 30 min

Medical assessment, lab work and care, with a focus on functional medicine.

Continue to booking
Wellness visit

Herbalist & Nutrition

$135/ 30 min

Herbal and nutrition education and coaching to build sustainable, everyday habits.

Continue to booking

Before you book

  • Visits are for patients physically located in Alberta at the time of their visit.
  • Bloom is a private clinic. Visits are not billed to Alberta Health Care, and you'll receive a receipt for every visit.
  • Cancel or reschedule at least 24 hours before your appointment for a full refund, or to move to a new time. Cancellations or changes within 24 hours, and missed appointments, are charged the full visit fee.
  • Children under 18 can be seen if a parent or guardian is an active Bloom client, attends the visit with them, and the child has an Alberta PHN and is in Alberta.

In an emergency, call 911. Bloom does not provide urgent care.